Candidate Logos

“Missing Something”

Here is a collection of logos made during the design process that didn’t quite make the cut. It’s a heartbreaking realization that the logos you’ve spent hours making don’t align with the candidates vision, and that they don’t have the words to describe what’s off. The rejection is bad enough, but them unable to diagnose what’s off usually means “start over and give me something new”.

That’s not to say that they went unused because they were bad. In fact, there are a few of these that I still really like, and I encourage you to let me know if you see one in a style you’d like to use.

With that, I present to you: Logos that were missing something

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